WKBN-TV debuts revamped set with technology upgrades

Last month, WKBN-TV launched a high-tech way of presenting news to viewers in the Mahoning and Shenango valleys. The new look was launched on WKBN 27 First News on Feb. 12.

“I am so happy that our company has decided to roll out this concept and new technology in Youngstown.  It’s a huge commitment,” said WKBN-TV President/GM David Coy. “WKBN has always been a leader in new technology, going back to the early 1950s, as Youngstown’s first TV station, and that tradition continues today.”

This redesign for WKBN-TV has been nearly a year in the making, beginning with an analysis of WKBN 27’s brand and the Youngstown market. The process continued with a team of award-winning designers from across the country who worked on everything from set design and lighting, to a new logo and animated graphics.

The set utilizes virtual and augmented reality elements, computer-generated designs that are layered on real scenic elements.  Pioneering this new set, WKBN is one of the only local broadcast stations in the entire country to utilize this technology.

“This new studio is more than a new look, it helps us to gather and cover news better. First News anchors and reporters have more opportunities in this environment to explain stories, to go into more detail with a large variety of graphics and to show our viewers live video and late-breaking stories much quicker,” said WKBN-TV News Director Mitch Davis.

The array of changes to WKBN-TV gives the station a modern take on the traditional newscast. Using state-of-the-art technology, the new look is both dynamic and flexible, allowing the station an unlimited amount of options for continuous design enhancements.

© 2015 Metro Monthly. All rights reserved.

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